Netflix Inc_ on phone by- Wachiwit via iStock $Netflix(NFLX)$ reports second-quarter earnings on July 16, three days before the World Cup final. That is awkward timing. The biggest sporting event on the planet is taking viewers away from almost every other form of entertainment, and Netflix does not own the rights. Engagement will likely drop. It would be strange if it did. But I think investors are in danger of drawing the wrong conclusion from that. Watching less (NFLX) during the World Cup is not the same as cancelling (NFLX). It is not the same as weaker pricing. It is not the same as lower advertising revenue. And it certainly is not proof that the business has lost its relevance. The World Cup began on June 11, so it only affected the final