🎁Advance Bet: Will Tim Cook's 2024 Revenue Rise or Fall?

[Miser]Hello Tigers,

How is your income in 2023? increase or decrease?

[Allin]Hope it is a happy answer. [Allin]

But the main topic we are interacting with today is about Tim Cook, a tycoon worth nearly $2 billion.

$Apple(AAPL)$ CEO Tim Cook's earnings in 2023 amounted to $63.2 million, as disclosed in a recent annual proxy statement. However, this figure marked a decrease from his earnings in 2022, where Cook had amassed over $99.4 million.

It seems that Cook's income in 2023 dropped significantly compared with 2022.

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But in 2023, his target salary was reduced to US$49 million, and he actually received more than this amount.

The document shows that the median salary of Apple employees in 2023 will be $94,118.

In other words, the salary ratio between Cook and Apple employees reaches 672:1.

In addition, the annual salaries of several other senior executives were also exposed——

  • Chief Technology Officer Luca Maestri: $26,935,883.

  • General Counsel and Secretary Kate Adams: $26,941,705.

  • Deirdre O'Brien, senior vice president of retail: $26,937,010.

  • Chief Operating Officer Jeff Williams: $26,961,226.


Questions for Tigers

  • Why is Tim Cook's revenue declining?

  • Based on Apple's development, do you think Cook's revenue will grow or decline in 2024?

  • $Apple(AAPL)$ is one of the two falling stocks among the top 10 stocks in the U.S. stock market. What are your thoughts on Apple’s future?

Welcome to leave a message in the comment area. Every valid reply and best comment will be rewarded.

Finally, we encourage you to cultivate the ability to live a joyful life, regardless of the impact of economic conditions on our income. It's also advisable to diversify your assets to increase your resilience to potential risks.

# Apple is So Back! Are You Bullish on the King?

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  • icycrystal
    ·01-13
    TOP
    Well, given the not so pleasant experience with Apple recently, I don't think i will ever be a fan of Apple.

    The hype surrounding Apple has somewhat died down.

    There's no one like uncle Steve. The legacy he left behind, his passion, his no-nonsense attitude, etc, propelled Apple to the front line while he was the "face" of Apple, bringing Apple to the world.

    Nevertheless, Apple is still sought after by many but not for me...

    Therefore, I still think Apple still can command quite a market share and will probably remains bullish but would be rather stagnant given their falling sales...

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  • Cory2
    ·01-13
    TOP
    With Apples design chief leaving also, (problems with China, patents etc), they still haven’t done too badly in terms of share pricing. The design team may switch up a bit with the new design chief which may or may not be a good thing. The iPhone 16s have already been leaked with a few new features and camera, so we’ll see. I expect $Apple(AAPL)$ to dip slightly (to maybe $162?) then correct with upward momentum. Long term I think Apple’s revenues are pretty safe. With iPhone’s being so user friendly and so many diehard fans, Apple will be just fine…
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  • koolgal
    ·01-13
    TOP

    🌟🌟🌟$Apple(AAPL)$ 

    had a rough start in early January when an analyst at Barclays downgraded Apple to underweight from neutral and its share price fell to a 7 week low.  This was due to slowing volume in iPhone sales especially in China.

    Apple also briefly lost its title as the most valuable company to $Microsoft(MSFT)$ 

    on Friday when Microsoft's market cap hit USD 2.89 Trillion versus Apple's USD 2.87 Trillion.

    I believe that this is just a temporary setback for Apple and offers a golden opportunity to bargain hunt this wonderful quality stock. 

    It is not surprising to know  that Tim Cook's salary package is tied to Apple's performance.   If Apple does well, Tim Cook's pay will be increased. 

    In 2024 Apple will be introducing its newest product the Apple Vision Pro AR/VR Headset.  It is to be priced at USD3,500.  Apple will also be introducing its latest iPhone 16 together with other Apple devices.  Apple has a legion of loyal Apple fans due to its unique eco system, making it difficult to switch.

    Warren Buffett also believes in Apple with Berkshire Hathaway owning 50% of Apple shares.  He sees Apple as a wonderful business and a forever kind of stock.

    I believe in Apple too as it ticks all the core fundamentals of a quality stock.  Apple is certainly profitable, has a rock solid balance sheet and an excellent management team under Tim Cook.  With 2 billion Apple devices in use, Apple will continue to command loyalty from its legion of loyal fans. 

    Apple - My Forever Stock! 🍎🍎🍎

    @Tiger_chat  @TigerStars  @TigerClub

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    • koolgalReplying toAlex Tan
      Best of luck🍀🍀🍀🌈🌈🌈
      01-15
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    • koolgalReplying toAlex Tan
      Great minds think alike. 😍😍😍
      01-15
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    • Alex Tan
      I am bullish on apple too
      01-15
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  • Aqa
    ·01-16
    TOP
    Tim Cook’s target salary in 2023 was reduced to US$49 million, but he actually received more than this amount. He earns 672 times of median salary in AAPL. With his fortune of $2 billion, i am not worry for him to have a drop in earnings in 2024.
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  • Fenger1188
    ·01-17
    TOP
    谢谢 @Tiger_chat 精彩分享👍🏻👍🏻短短2周时间,苹果股价共下跌5.31%,报182.82美元,苹果营收出现了连续四个季度同比下滑的情况。今年也将是这家iPhone制造商最具挑战性的一年。 据估计,苹果的销售额很可能会连续第五个季度出现下滑 。
    2024年,苹果能否挽回失去的市值,还有待观察。但可以肯定的是,苹果必须正视如今的市场竞争和用户需求,要在变化的环境下积极回应、不断创新和优化运营策略,这将在未来发展中起到关键作用。
    苹果股价可能会继续波动,投资者不要在恐慌中乱抛售股票,应该继续持有你手上的股票。因为当股市坏到一定程度就会好起来,因为它无法更坏。我是苹果的铁粉, 我会继续等待时机,买入更多苹果股票。
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  • Nichas
    ·01-14
    I think it will be steady before a significant rose. The brand is so powerful in term of customer royalty. Anyway, new innovations are needed for a competition.
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  • linrui
    ·01-14
    I think Apple products have not big changes since Steve Job passed away. But prices are getting expensive with all the unnecessary features.would think that because Apple products are getting more expensive and the added features. Unless Apple can come out with a fantastic new product, if not, it is difficult to maintain its status like before.
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  • Snoopymint
    ·01-14

    I would think that because Apple products are getting more expensive and the added features in the be phone release aren't fantastic. Hence it direct attract the new and existing users. A new iPhone 15 cost nearly SGD2000 per set which does not come with charger. 😔 Then the new phone does not last as long as the past few models during Steve Jobs's time. That drive away some longtime Apple fans. 


    That's my opinion. 

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  • suspencer
    ·01-13
    $Apple(AAPL)$ has been doing well on the whole for the past years. Declining iPhone sales is a serious worry but Apple has ventured into many new projects that have compensated for the falling iPhone revenue. This diversification has very good returns on Apple and as of now I do not see why Tim Cook would fail this year.
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  • Aqa
    ·01-16
    With a salary of $63.2 million in 2023, there should be no worry if Tim Cook’s salary drop a bit in 2024.
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  • suspencer
    ·01-13
    $Apple(AAPL)$ has been doing well on the whole for the past years. Declining iPhone sales is a serious worry but Apple has ventured into many new projects that have compensated for the falling iPhone revenue. This diversification has very good returns on Apple and as of now I do not see why Tim Cook would fail this year.
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  • Bearish about Apple as it’s just relying on the same products for steady revenue. No innovation after Steve Jobs died. Tim Cook is …Thank you @Tiger_chat for the coins!
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  • highhand
    ·01-13
    Tim Cook revenue dropping because Apple revenue growth slowing down. His revenue might go up or down in 2024 but Apple need to innovate more or Tim Cook might not have a job in the long run
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  • jhtiger
    ·01-14
    I think it'll be steady. Apple has a large following of dedicated consumers the can rely on to maintain their revenues even without that much innovation.
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  • Alubin
    ·01-13
    Iphone doesnt seemed to be improving in a real sense. Like Tim cook  revenue will drop eventually unless Apple can do something to outcompete
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  • Is $Apple(AAPL)$ trying to follow $Meta Platforms, Inc.(META)$ by dropping a lot before going higher?
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  • DavidSG
    ·01-13
    $Apple(AAPL)$ seems to be consolidating. Once break off will rise significantly.
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  • JP2023
    ·01-12

    Great ariticle, would you like to share it?

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  • Sonsonkok
    ·01-14

    Great ariticle, would you like to share it?

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  • moobug
    ·01-14
    Great ariticle, would you like to share it?
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