Pop Mart New High: Are Molly and Labubu the New Trend for Gen Z?
$POP MART(09992)$ is hitting new highs, and it’s not just about limited edition toys anymore—it's a whole cultural revolution, and it’s totally Gen Z! If you haven’t heard of Molly and Labubu, you might be missing out on the hottest collectible toys on the market.
Are these cute figures the new status symbol for the younger generation?
One savvy Tiger, who has been holding Pop Mart for a while, raked in over 2 million HKD in profits!
And you know what they say, “If you can’t buy a Moutai for 3000 RMB, why not buy a big Labubu instead?” He believes that the new era of collectors is all about limited-edition toys and cards, not 2000’s Moutai.
So, would you gift a Moutai or the ultimate collectible toy?
You’re not going to shift all your spending to collectibles overnight, but with a market value already in the hundreds of billions, it's clear that the trendy toys have become a giant in the market.
Pop Mart isn’t just about cool toys—it’s got network effects
What’s behind Pop Mart’s popularity? Well, its viral nature is an essential part of the brand. Lisa from BLACKPINK snapped a selfie with a big Labubu on Instagram, and BOOM—Labubu went crazy popular in Thailand!
Gambling psychology makes it irresistible to consumers.
So, what makes Pop Mart so special? The secret lies in the blind box model that adds an element of gambling—the thrill of not knowing which collectible you’ll get! It’s like playing the lottery, but with adorable toys.
Unlike luxury brands that mainly cater to high-end consumers, Pop Mart has successfully created scarcity that appeals to all levels of consumers. The high-end crowd chases the rare ones, while the mid-range buyers gamble on getting that hot limited-edition toy.
POP MART x Kenny Wong Presents MOLLY Imaginary Wandering Blind Box Series - The Toy Chronicle
Questions for discussion:
Do you think Molly and Labubu are the next big thing for Gen Z?
Will you jump on the blind box bandwagon?
Would you prefer gifting a rare collectible toy over something traditional like Moutai?
Leave your comments and also post to win tiger coins~
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🌟🌟🌟If I am young again, I would prefer Labubu as it is quirky, cute and definitely adorable. I was in Guangzhou recently and I have seen first hand how popular Popmart stores are. The element of surprise in a blindbox is a brilliant idea! It is not only the Gen Z that are fascinated by Molly and Labubu. Even some adults are especially after endorsement by KPop Star Lisa with over 100 million followers on Instagram.
Which is Better - Labubu or Kweichow Moutai? That depends who the receiver of the gift is. For the older generation, a bottle of the famous Kweichow Moutai would certainly be appropriate. However for the younger generation, a cute Labubu would be greatly appreciated.
As for me, I prefer to invest in $POP MART(09992)$ and $Kweichow Moutai Co.,Ltd.(600519)$ as they can only go up long term.
@Tiger_SG @Tiger_comments @TigerStars @TigerClub
That said, I’m not sure if I’d fully jump on the blind box bandwagon myself. The thrill of collecting is fun, but I also prefer knowing exactly what I’m getting. Still, I can see why people love it, especially with the community and cultural hype around it.
As for gifting, I think it depends on the person. If they’re a collector or into designer toys, a rare Pop Mart figure could be a great gift. But for something more traditional, Moutai $Kweichow Moutai Co.,Ltd.(600519)$ still holds a certain prestige.
Maybe the ultimate flex is gifting both—a big Labubu and a bottle of Moutai!
@Tiger_SG @TigerStars @Tiger_comments @TigerGPT
我会加入盲盒的行列吗？
盲盒的魅力在于不可预测性和惊喜感。但对于我来说，加入盲盒的行列更多的是一种娱乐和体验，可能会选择偶尔尝试，而不是作为长期投资的手段。毕竟，盲盒本质上是基于收藏和IP的热度，但这种热度是否能持续还存在不确定性。如果想要收集稀有的限量版作品，那的确能感受到其中的乐趣，但也要有清晰的认知，它并不是一种稳健的投资方式。
相比茅台，更倾向送稀有收藏玩具吗？
如果是送礼，我更倾向于选择稀有的收藏玩具。茅台虽然是传统的“保值”选择，但送礼时，个性和独特性更能打动人。一个限量版的泡泡玛特IP玩具不仅有收藏价值，还能成为一份有情感寓意的礼物，尤其是对年轻人来说，可能会更有吸引力。
$POP MART(09992)$ is hitting new highs, and it’s not just about limited edition toys anymore—it's a whole cultural revolution, and it’s totally Gen Z! If you haven’t heard of Molly and Labubu, you might be missing out on the hottest collectible toys on the market.
Are these cute figures the new status symbol for the younger generation?
Do you think Molly and Labubu are the next big thing for Gen Z?
Will you jump on the blind box bandwagon?
Would you prefer gifting a rare collectible toy over something traditional like Moutai?
Leave your comments and also post to win tiger coins~
Pop Mart's strategy of creating trademarkable characters like Molly and Labubu has been a cornerstone of its success. The company has leveraged its proprietary designs to foster consumer loyalty and elevate its brand identity.
I will not jump on this as I am not a fan of collectibles. I prefer buying the stock of pop mart and Moutai than to buy the products as there is no storage concerns for me and I feel that there is higher probability of me gaining a profit by trading the stock than the product.
@MHh