To The Moon

I still haven’t figure out why the cold reception to $Apple(AAPL)$ stock sharing in my Wed, 19 Apr 2023 post (click link to read, remember to like ok - tks) ?

I am giving it a go at it again. This time its a more philosophical slant to this tech titan of a stock.

Timely reminder on innovation

Once upon a time……

The above quotation “The cure for Apple…. innovate its way …. current predicament”… was spoken by Steve Jobs in 1996, when he was interviewed by Owen W. Linzmayer for his book Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company.

Back then, Mr Jobs was not yet back at Apple, but merely expressing his vision for how the company could regain its leadership and creativity in the computer industry.

He believed Apple had lost its focus on innovation & quality, and that it needed to (a) create new products that would delight customers and (b) challenge the status quo.

He heavily criticized the cost-cutting measures that Apple's Management had implemented, such as outsourcing and layoffs, which he thought were hurting the company's culture and morale.

Was it spooky or coincidence that a year later (1997), Jobs later returned to Apple - the company he co-founded with Steve Wozniak, and Ronald Wayne, after it acquired his company NeXT was acquired by Apple Inc.

Wtih his vision, strategy of innovation and design excellence implemented following his return, Apple Inc never looked back, only forward.

He led the development of the following iconic products that transformed and propelled Apple Inc to become one of the most valuable and influential companies in the world:

• iMac

• iPod

• iPhone

• iPad

• iTunes

With Steve Job’s untimely passing 5 Oct 2011, after a long battle with a rare form of pancreatic cancer, many wondered if Apple Inc would be able to introduce groundbreaking products without the original founder.

In the decade that follows, the company has proven that it still possesses the creative DNA to introduce world-class innovative products that delight customers the world over and shape the future of technology.

Another list of notable products that Apple continued to bring to the world : (time chronological order)

• 2012. iPhone 5. First iPhone with a larger 4-inch screen, a thinner & lighter design, a faster processor, LTE connectivity, and a new Lightning connector. It was also the last iPhone to have a 30-pin dock connector and a headphone jack.

• 2012. iPad Mini: First smaller version of the iPad, with a 7.9-inch screen & reduced price. Designed to compete with other smaller tablets such as the Kindle Fire and the Nexus 7.

• 2016. AirPods: First wireless earbuds from Apple that used Bluetooth technology to connect to other devices. They also have sensors that detect when they are in the ears and pause the music when they are removed. They come with a charging case that can extend their battery life.

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• 2017. iPhone X: First first iPhone to feature an edge-to-edge OLED screen, a notch for Face ID, wireless charging, and no home button. It was also the first iPhone to have a dual-camera system on the back, which enabled portrait mode and optical zoom.

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• 2017. Apple Watch Series 3: First Apple Watch to have cellular connectivity that allows users to make calls, send messages, stream music, and use Siri without their iPhone nearby. It also has a faster processor, a barometric altimeter, and water resistance up to 50 meters.

• 2018. HomePod: First smart speaker from Apple, which uses Siri to control music playback, answer questions, set reminders, control smart home devices, and more. Has a high-fidelity sound system that adapts to the acoustics of the room.

• 2018. iPad Pro: First iPad to feature a Liquid Retina display, Face ID, USB-C port, and support for the second-generation Apple Pencil. It also has a powerful A12X Bionic chip that makes it faster than most laptops.-

• 2019. iPhone 11 Pro: First iPhone to have a triple-camera system on the back, which enables ultra-wide-angle shots, night mode, 4K video recording at 60 fps, and improved portrait mode. It also has a Super Retina XDR display, a longer battery life, and a matte glass finish.

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• 2019. AirPods Pro: First AirPods to have active noise cancellation, which blocks out external sounds and lets users focus on their audio. They also have a transparency mode, which lets users hear what is happening around them. They have a customizable fit with silicone tips and an adaptive EQ that adjusts the sound to the shape of the ears.

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• 2020. MacBook Air: First MacBook Air to feature Apple's own M1 chip, which delivers faster performance, longer battery life, and better graphics than Intel-based models. It also has a fanless design, a Magic Keyboard with scissor switches, Touch ID, and Wi-Fi 6 support.

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• 2020. iPhone 12: First 5G connectivity iPhone, which enables faster download speeds, lower latency, and better network coverage. It also has a flat-edge design reminiscent of the iPhone 4 and 5 models, an OLED display with Ceramic Shield protection.

• 2021. Airtag. First quarter-sized Bluetooth trackers designed to help owner keep tabs on valuables or frequently lost items like your car keys, wallet, or luggage. There have been so many success stories on its usefulness. Do you have a story of your own to share ?

In the coming Jun 5-9 WorldWide Developer Conference (WWDC) will Apple be thrilling the fans with another innovative product. Perhaps ?

• 2023. First Apple Augment Reality / Virtual Reality (AR/VR) headset ? Another world-class dream product that even $Meta Platforms, Inc.(META)$ - Mark Zuckerberg would approve ?

Despite US market mixed performance on Wed, 19 Apr 2023, Apple Inc was able add +0.7% to its stock price after announcing an innovative digital bank savings account for its Apple Card customer.

Take a step back, is this Apple’s clear signal to the Financial sector that it is going after their pie ?

• Apple Pay (2014)

• Apple Card (2019)

• Apple Savings account (2023).

This is how I see Apple Inc as a visionary IT company, deserving of its pole position in the US stock market. Now is to wait for the right “entry” price opportunity again ! Hee Hee 1

• Do you think Apple deserves to be where it is today ?

• Do you think you will be keen to stake it at the right price ?

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