A $1,000 Stock Too Expensive? How Much Does Price Affect Your Decision?

From an investment logic perspective, a single $1,000 stock and ten $100 stocks yield the same return percentage if you invest the same amount of money. But in practice, high-priced stocks do have a psychological impact on everyday investors.

Now that $Direxion Daily Semiconductors Bull 3x Shares(SOXL)$ at $10, $NVIDIA(NVDA)$ at $100, and $Netflix(NFLX)$ at $1,000 — which one would you choose?

Generally, retail investors tend to avoid high-priced stocks like Netflix. But in reality, Netflix has been incredibly stable in recent years, consistently beating earnings expectations quarter after quarter. Even in this year’s overall market downturn, Netflix still holds a 9% gain.

Nvidia, after its stock split, attracted many retail buyers. But don’t forget — before the split, Nvidia also traded at $1,000 per share.

Theoretical Perspective: A High Stock Price Doesn’t Mean It’s Expensive

A stock’s price is just its market quote — it doesn’t reflect its valuation or whether it’s actually “expensive.”

What you’re really buying is future market cap growth, not just “how many shares you can afford.”

👉 For example:

Buying 1 share of a $1,000 stock that goes up 10% earns you $100.

Buying 10 shares of a $100 stock with the same 10% gain also earns you $100.

Psychological Factor: High-Priced Stocks Feel Intimidating

There's a false sense of "I can't afford it," and fear of “larger downside risk.”

A $50 drop on a $1,000 stock feels worse than a $5 drop on a $100 stock, even if it’s the same percentage move.

  1. So, how much do high-priced stocks influence your investing decisions?

  2. Have you ever avoided Netflix or $Berkshire Hathaway(BRK.B)$ just because of their high price?

  3. A high stock price doesn’t mean the stock is expensive. It’s easy to say — but do you truly believe it?

  4. SOXL is $10, Nvidia is $100, Netflix is $1,000. If you had $5,000 — how would you allocate it?

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# $1,000 Too Expensive? How Much Does Price Affect Your Decision?

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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  • Shyon
    ·04-18
    TOP
    While I know a stock’s price doesn’t reflect its true value, high-priced stocks like Netflix can still feel intimidating. It’s psychological—seeing a $1,000 stock triggers thoughts like “What if it drops?” even though percentage moves are what matter. Ultimately, we’re buying future market cap growth, not just the number of shares.

    If I had $5,000 to split among SOXL, Nvidia, and Netflix, I’d lean most into SOXL $Direxion Daily Semiconductors Bull 3x Shares(SOXL)$ due to my DCA strategy and belief in semiconductors. Nvidia would come next—strong fundamentals and long-term upside. Netflix, while consistent, would get a smaller slice—not because of price, but because I see more near-term potential elsewhere.

    In the end, I focus on business fundamentals over share price. A $1,000 stock isn’t expensive if it delivers performance and future growth. The real challenge is shifting our mindset beyond surface-level numbers.

    @Tiger_comments @TigerStars @Tiger_SG

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    • ShyonReplying toicycrystal
      [Smile] [Smile] [Smile]
      04-21
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    • ShyonReplying toBarcode
      [Cool] [Cool] [Cool]
      04-21
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    • BarcodeReplying toShyon
      Thanks for the 🏷️ Shyon 🩵🍀🍀🍀
      04-19
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  • icycrystal
    ·04-18
    TOP
    @Shyon @Universe宇宙 @Aqa @LMSunshine @koolgal @rL @SPACE ROCKET @TigerGPT @HelenJanet @GoodLife99

    From an investment logic perspective, a single $1,000 stock and ten $100 stocks yield the same return percentage if you invest the same amount of money. But in practice, high-priced stocks do have a psychological impact on everyday investors.

    Generally, retail investors tend to avoid high-priced stocks like Netflix. But in reality, Netflix has been incredibly stable in recent years, consistently beating earnings expectations quarter after quarter. Even in this year’s overall market downturn, Netflix still holds a 9% gain.

    Nvidia, after its stock split, attracted many retail buyers. But don’t forget — before the split, Nvidia also traded at $1,000 per share.

    how much do high-priced stocks influence your investing decisions?


    SOXL is $10, Nvidia is $100, Netflix is $1,000. If you had $5,000 — how would you allocate it?


    leave your comments to win tiger coins~

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    • icycrystalReplying toShyon
      [Like] [Like] [Like]
      04-18
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    • Shyon
      Nice sharing
      04-18
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  • Lanceljx
    ·04-20
    TOP
    High-priced stocks can feel intimidating due to psychological biases. A $50 drop on a $1,000 stock may feel worse than $5 on a $100 stock, even though the percentage loss is the same.

    1. Influence: High nominal prices may deter some investors, despite the percentage risk being identical to lower-priced stocks.

    2. Avoidance: Many avoid stocks like Netflix or Berkshire Hathaway due to high prices, even though fractional shares or ETFs provide access.

    3. Value vs Price: While a high price doesn’t mean a stock is expensive, fear of larger downside risks can outweigh rational thinking.

    4. $5,000 Allocation: A balanced strategy might include:

    $2,000 in Nvidia: Strong growth potential.

    $2,500 in Netflix: Long-term streaming leader.

    $500 in SOXL: High-risk, high-reward exposure.

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  • DiAngel
    ·04-19
    TOP
    I would avoid buying stock at $1000 as the probability of having a good return is lower than those at $10 or $100. Anyway, that’s my thought. [LOL][Happy][Smile][Chuckle][Heart]
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  • Aqa
    ·04-18
    TOP
    It is true that generally retail investors tend to avoid high-priced stocks. But from theoretical perspective, a high stock price per share does not mean it is ‘expensive’. It is the sum of money allocated per trade that matters. Buying 1 share of a $1,000 stock that goes up 10% earns $100. Buying 10 shares of a $100 stock with the same 10% gain also earns $100. Thanks @Tiger_comments @icycrystal @TigerGPT @1PC
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  • MHh
    ·04-18
    TOP
    It does not affect my investing decisions. It all depends whether I find the stock price cheap enough for me to buy a good stock. I avoided Netflix not because of the price but I do not believe in its future prospects for me to invest in it. Berkshire was something I was tempted to buy but have not and now regretting it! Between the 3, I only like Nvidia and so would spend all my money in it. I like expensive stock as a small rise allows me to take profit easily. [Miser] @Success88 @HelenJanet @Fenger1188 @Universe宇宙 @Wayneqq @rL @KYHBKO @SPOT_ON @Success88 @DiAngel come join
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    • MHh
      Yes! Though commonly at the face value $1000 is a deterrent for most haha
      04-21
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    • KYHBKO
      The essence of value investing lies in margin of safety. This is paying at a discounted fair valuation of the business. It is not about the price but the value we pay. All the best
      04-21
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  • 1PC
    ·04-19
    TOP
    I used to avoid High Price stock but now, it's a potential watchlist stock Instead [Chuckle] High Price Stock do have it's strength to "Run uphills" faster than others too [Happy] @Jes86188 @Shyon @Barcode @JC888 @koolgal
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    • Shyon
      Nice say
      04-21
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  • CIG
    ·04-20
    The disadvantage of a 1000 stock is I can't sell partial if it never allows fractional share, whereas 10x100 stock can have the options to sell 3 or 5 shares flexibly.
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  • dragonfyre
    ·04-22
    higher priced shares are harder to obtain and the ability to add a few or sell a few shares is also reduced, unless they support fractional shares of course.  However, price doesnt necessarily reflect company value or future profitability.  Nonetheless, a 1k share is quite intimidating without really good fundamentals, depending on how much money one has to throw around. 😳
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  • guang8
    ·04-20
    Stock price of 1,000 directly affects my ability to execute my options strategy. Options are sold in lots of 100 shares, therefore I cannot buy just 1 share. Also, the option price is correlated to the stock price. Therefore a high stock price means I cannot sell a put without taking excessive risk. If I can only afford say 50 shares (due to the high stock price) then my liquidation risk increases.
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  • highhand
    ·04-18
    price shouldn't affect unless it's above intrinsic value. even if it's a thousand dollar stock, but it's undervalued, we should just buy. look at $AutoZone(AZO)$ $Booking Holdings(BKNG)$ and $MercadoLibre(MELI)$ ... all very expensive stocks but keep going up.
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  • Bite Faang
    ·04-18
    I am an option player, the high-priced stock will required higher capital. I will not avoid if I have the capability to buy it. I believe return is more important than the stock price.

    I would like use satellite method to allocate, high risk always small proportion,
    1. SOXL allocate 10% because it is leverage.
    2. Nvidia allocate 40% because is semiconductor, same as soxl
    3. Netflix allocate 50% diverse the risk from semiconductor

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  • Cadi Poon
    ·04-18
    股票的價格只是其市場報價-並不反映其估值或者它是否真的“昂貴”。

    你真正買的是未來市值增長,而不僅僅是“你能買得起多少股”。

    例如👉:

    購買1股1,000美元的股票,如果上漲10%,您將賺取100美元。

    以同樣10%的收益購買10股100美元的股票也可以賺取100美元。

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  • TimothyX
    ·04-18
    有一種“我負擔不起”的錯誤感覺,以及對“更大下行風險”的恐懼。

    1,000美元的股票下跌50美元感覺比100美元的股票下跌5美元更糟糕,即使是相同的百分比變動。

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  • Cadi Poon
    ·04-18
    一般來說,散戶投資者傾向於避開奈飛這樣的高價股票。但事實上,Netflix近年來一直非常穩定,每個季度都持續超出盈利預期。即使在今年市場整體低迷的情況下,奈飛仍然保持着9%的漲幅。

    股票分割後的英偉達吸引了許多散戶買家。但別忘了——在分拆之前,英偉達的交易價格也是每股1000美元。

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  • 北极篂
    ·04-18
    坦白说,看到一只股票标价1000美元,第一眼真的会觉得“好贵”,哪怕我知道那只是“单位股价”,不代表公司整体估值高。但心理上还是会有点抗拒——买一股就要1000美元,好像买不起似的,特别是在账户里看起来只拿着几股,心里没底。


    不过,当我冷静下来去看基本面,还是会回归到估值和成长性的判断。如果这家公司有稳健的现金流、良好的利润增长,比如Netflix或Booking这类高价股,我不会因为股价高就放弃。反而,有些股价便宜的公司,其实基本面烂得一塌糊涂,只是看起来“便宜”。


    说到底,价格只是一个表象,关键还是“你付出的价格,能不能买到相对应的价值”。当然,如果平台支持零股交易,那我就更自在了,可以分批建仓,降低心理压力。


    总的来说,股价高会影响我的操作节奏,但不会改变我对价值的判断。我宁愿买一股优秀公司的“好股票”,也不想贪便宜摊上一堆“烂公司”。所以1000美元的股价,不算贵,只要它值这个价。
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  • SnakeToad
    ·04-18
    it's more important to check the fundamentals and prospects of the company. we can always buy fractional shares if we have lesser funds to work with.
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  • For a small portfolio , I would prefer to spread across different stocks rather than be concentrated on 1 - 2 stocks due to its high price
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  • ECLC
    ·04-19
    Mostly tends to avoid high-priced stocks. But sometimes, some stocks may be worth the premium to buy.
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  • Barcode
    ·04-19
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